The Foundations & Botanicals

• Distilled Water: The pure, mineral-free base for all liquid formulations.

• Marshmallow Root Extract: Our signature botanical- a potent, natural skincare ingredient rich in mucilage, a gel-like substance that delivers intense hydration, soothes inflammation, and strengthens the skin barrier. It is highly effective at calming irritations from eczema, rosacea, or sunburn while plumping the skin to reduce the appearance of fine lines.

• Aloe Barbadensis (Aloe Vera): Provides deep hydration and cooling relief. It acts as a natural moisturizer, helps treat sunburns, reduces dandruff, and strengthens hair.

• Glycerin: A “soy derived” plant based humectant that pulls moisture into the skin and hair.

• Propanediol: A corn-derived booster that enhances absorption and adds a silky feel. It deeply hydrates by drawing moisture into the skin, improves product texture for a non-sticky feel, enhances ingredient absorption, and supports the skin barrier, making it suitable for all skin types, including sensitive. 

• Green Tea extract- Reduces inflammation, fights acne, and protects against UV-induced premature aging. Its potent antioxidants enhance skin hydration, improve elasticity, and soothe irritation, making it an effective, natural ingredient for a more youthful, clear, and balanced complexion.

•  Chamomile Extract: Antioxidant-rich botanicals used as a potent anti-inflammatory and antioxidant to soothe irritation, reduce redness, and manage acne-prone or sensitive skin. Rich in flavonoids and apigenin, it accelerates wound healing, fades dark spots, and protects against environmental damage, promoting a brighter, healthier complexion.

Conditioning & Emulsifying Agents

• BTMS-50 (Behentrimonium Methosulfate, Cetyl Alcohol, Butylene Glycol): A “Palm Derived (RSPO)” powerful, cationic emulsifier that gives conditioners their "detangling" power.

• Stearamidopropyl Dimethylamine: A “Palm Derived (RSPO)”  lightweight cationic conditioner used in hair care to soften cuticles, improve wet/dry detangling, and reduce frizz without heavy buildup. As a silicone alternative, it offers superior moisture retention and shine while being safe for sensitive scalps. It is particularly effective for fine hair.

• Olivem 1000 (Cetearyl & Sorbitan Olivate): An olive-derived emulsifier for creating smooth, stable face creams.

• Cetyl Alcohol & Cetearyl Alcohol: “Palm-derived (RSPO)” fatty alcohols used to add "body," thickness, and a velvety skin feel.

Cleansers & Surfactants (Coconut-Free)

• Sodium C14-16 Olefin Sulfonate (AOS-40): A high-performing, coconut-free surfactant for rich, stable lather.

• Sodium Lauroyl Oat Amino Acids: An ultra-gentle, “palm derived” (RSPO) surfactant derived from oat protein.

• PEG-150 Distearate: A “Palm Derived (RSPO)” thickener used to create that premium, buttery "slow-pour" viscosity in cleansers.

Lipids, Butters & Gloss Agents

• Squalane: A lightweight, non-comedogenic, and highly stable emollient that mimics skin’s natural sebum to lock in moisture without clogging pores. It acts as a powerful antioxidant, reducing inflammation, smoothing fine lines, and strengthening the skin barrier. It is suitable for all skin types, including acne-prone and sensitive skin.

• Broccoli Seed Oil: Broccoli seed oil is a lightweight, highly moisturizing skincare ingredient rich in fatty acids (especially Omega-9) and vitamins A, C, and K, offering a non-greasy, natural alternative to silicone. It deeply hydrates, strengthens the skin barrier, reduces inflammation, and provides anti-aging benefits by promoting cell renewal and protecting against environmental damage.

• Mango Seed Butter: Mango seed butter is a highly emollient, non-comedogenic, and nutrient-rich fat derived from mango kernels, offering deep hydration for dry skin and hair without clogging pores. Packed with vitamins A, C, and E, it acts as a powerful antioxidant to combat free radicals, improve skin elasticity, and reduce hair breakage, while its light, fast-absorbing texture makes it an excellent, non-greasy moisturizer.

• Jojoba Seed Oil: Jojoba oil is a highly versatile, non-comedogenic liquid wax that mimics natural human sebum, making it an excellent moisturizer, acne-reducer, and hair conditioner. It balances oil production, soothes skin conditions like eczema/psoriasis, and boosts hair health by preventing protein loss, taming frizz, and adding shine without clogging pores. 

• Dimethicone: A polymer that acts as an effective skin protectant, moisturizer, and emollient, recognized for softening skin texture, enhancing hydration by reducing transepidermal water loss (TEWL), and creating a non-greasy, breathable barrier. It is highly effective in scar treatment, reducing scar texture, color, and height by optimizing the moisture environment for healing.

Performance Actives & Proteins

• Niacinamide (Vitamin B3): Niacinamide (Vitamin B3) is a versatile, water-soluble ingredient that strengthens the skin barrier, reduces inflammation, regulates oil production, and minimizes pore appearance for a brighter, smoother complexion. For hair, it helps soothe the scalp, supports keratin production to increase hair strength, and reduces oiliness.

• Panthenol (Pro-Vitamin B5): Panthenol, a derivative of vitamin B5, it is a versatile humectant, emollient, and moisturizer that deeply hydrates, softens, and heals skin and hair. It strengthens the skin barrier and reduces inflammation, while improving hair shine and elasticity. It is generally safe, non-irritating, and effective for all skin types, including sensitive skin.

• Sodium Hyaluronate: A powerful humectant that intensely hydrates, plumps, and smooths skin by attracting and holding up to 1,000 times its weight in water. With a lower molecular weight than hyaluronic acid, it penetrates deeper to reduce wrinkles, repair the skin barrier, and soothe inflammation.

• Allantoin: A powerhouse anti-aging ingredient that promotes cell renewal and deeply softens texture for a plump, youthful glow.

• Hydrolyzed Quinoa: A plant-based protein that is powerhouse ingredient in shampoo and hair care, providing a complete, plant-based protein (containing 17amino acids) that repairs, strengthens, and protects hair. It deeply hydrates, enhances shine, boosts color retention, and increases manageability, making it ideal for damaged or color-treated hair.

• Hydrolyzed Keratin: A protein that strengthens, repairs, and smooths hair by replenishing the natural protein lost through styling, heat, and environmental damage. It works by filling gaps in the hair cuticle, which reduces frizz, boosts shine, increases elasticity, and protects against breakage, making it ideal for damaged or frizzy hair. 

• Colloidal Oatmeal: A highly effective, natural skin-soothing ingredient that moisturizes, protects, and calms irritated skin. It acts as an anti-inflammatory agent, reducing itching, redness, and eczema symptoms while restoring the skin’s protective barrier. Rich in antioxidants like vitamin E and beta-glucans, it locks in moisture and relieves dry, sensitive skin conditions.

Stabilizers & Safety

• Guar Hydroxypropyltrimonium Chloride: A plant-derived (Guar), cationic (positively charged) conditioning agent used in hair and skin care to enhance texture, detangle, and hydrate. It provides superior anti-static properties and smooths hair without buildup or weighing it down. It is also highly effective as a thickener, and moisturizer in skin creams and washes. 

• Xanthan Gum: A natural stabilizer used to create a consistent, smooth texture.

• Tocopherol (Vitamin E): Tocopherol (Vitamin E) is a powerful antioxidant, emollient, and natural preservative that protects skin and hair from oxidative stress and environmental damage. It strengthens the skin's moisture barrier, reduces inflammation, and combats premature aging (photoaging) caused by UV radiation.

• Zea Mays (Corn) Starch: Used to provide a silky, matte finish and reduce oiliness.

• Geogard 221 (Benzyl Alcohol & Dehydroacetic Acid): An eco-certified, broad-spectrum preservative.

• Sodium Chloride (Salt): Used to adjust viscosity and "thicken" surfactant systems.

• Citric Acid: Used to balance the pH to match the natural acidity of skin and hair.